The NATA, in collaboration with the Professional Football Athletic Trainers’ Society, will support a national initiative to place athletic trainers in underserved high schools in NFL markets during the 2014 football season. The National Football League Foundation and NFL teams will provide $1 million, with NATA adding another $125,000, to improve the health and welfare of those student athletes. President Barack Obama announced this initiative during the White House Healthy Kids and Concussion Summit in Washington, DC, this morning.
“I’m proud to announce a number of new partnerships and commitments from the people in this room that are going to help us move the ball forward on this issue,” Obama said. “… The NFL is committing $25 million of new funding over the next three years to test strategies like creating health and safety forums for parents, and they’re building on the program piloted by my own Chicago Bears to get more [athletic] trainers at high school games.”
The White House released a fact sheet about the event that further detailed our collaboration with the NFL: